Video Marketing for business is more and more important. Do you watch videos, if available when checking out a product or a service?

Are you using video to market your property?

Do you know how to go about getting your own property promotional video?

Unless you’ve been living under a rock for the past few years, odds are you’ve experienced video marketing in some capacity, either as a customer or a business owner.

ReelSEO released their Video Marketing Survey and Business Trends Report in 2013, which offered responses from over 600 respondents.

This is what they discovered:

Checklist Video Marketing for Business

  • 93% of marketers are using video in their campaigns
  • 84% are using video for website market
  • 60% are using video for email marketing
  • 70% are optimizing video for search engines
  • 70% will increase spend on video
  • 82% confirmed that video had a positive impact on their business
  • With these numbers, it seems obvious that video marketing works.

What about video engagement? How do your customers feel about video?

Based on further results:

  • A video around 1 minute enjoy 80% viewer retention up to the 30-second mark
  • 2-3 minute videos in length experience a 60% retention
  • 5-10 minute videos (which should be the maximum length for video marketing purposes) still see over 50% viewer retention

Is video marketing for business valuable?

Video marketing will help website searches

Diode Digital found that when used for marketing, videos are 600% more effective than print & targeted mail combined. They also found that visitors will watch a video before reading any text 60% of the time.

So where exactly, will marketing videos get the best engagement with viewers?

Data has proved that the most apparent place to feature your video is your website. Any page is fair game; the home page, landing pages, blog posts, etc. It is also important to have it on video platforms, such asYouTube, where it can rank in search engines for specific keywords.

“Video is the future of content marketing. That is, if it’s not the here and now.” -Chris Trimble, Axonn Media

Developing video marketing for your hospitality property

Videos can be used to connect on both rational and emotional levels. They can easily be used to explain your property and its services to potential customers by sharing your story in easy to understand words and build the conversation.

They can be downloaded and viewed anytime as well as boost your businesses search engine rank, your website view and click-through rates. Videos are becoming invaluable as a marketing strategy to promote your business online by speaking one-on-one with potential customers.

They are taking all business marketing to the next level.

 “You have heard that a picture is worth a 1000 words. Well a video can be worth many times more than 1000 words”.

What type of videos work best?

  1. Customer Testimonials Nothing is more persuasive than seeing and hearing your customer glorify the merits of your property and services. These videos usually run from fifteen second snippets to a minute and are commonly combined with or used to support other marketing material and videos.

Benefits of video marketing for business

  1. Your Properties Benefits Product or service presentations focus on benefits and talk from your customer’s perspective. They should speak clearly too how your business can solves a specific problem such as personal (a getaway location), business (such as meeting space), or economic (competitive rates) that your customer may experiencing. They are used to help your customers and prospects differentiate between the benefits of your products and services to those of your competitors.
  1. Visual Stories Quickly emerging in popularity, visual stories employ images with a voice-over to explain your property or services in a simple and compelling manner. These are sometime referred to as ‘explainers’ and are usually between one and three minutes in length.
  1. Training Employee training videos (service, housekeeping, sales, personal development etc.) continues to be one of the best uses of video. Online Video is a cost-efficient substitute for in-class training. You are able to also easily integrate video into online training management tools.
  1. Email Video Testing has shown that open rates can double if you include video in your customer email marketing activities. E-mail is seeing a revitalisation with marketers and embedded video in emails (like gmail supports) or links to video in email is becoming very popular.

Where to get started?

Videos can cost tens of thousands of dollars and take weeks of planning to execute but this does not have to be the case. You don’t need high tech video equipment to get started, the good news is that videos are possible for any business on a budget.

You need to remember that your video marketing strategy should align with your business goals and strategy but don’t get hung up in production value.

If you like doing things yourself, you can find videos on YouTube that will explain the equipment necessary to shoot and produce your own video, to upload and how to market. There is a learning curve so you will have to allow for the time, especially when starting.

Here at Keystone HDC we can save you some time with our “Marketing for Your Hospitality Property for Success” training where you will learn how to market your video.

Or you can let us handle your entire project for you including;

Business-Promotional-Video

  • the script preparation
  • filming
  • editing voice over (if required)
  • production
  • uploading and SEO for search engine ranking

Video Marketing for Business- Contact us if you have any questions, for a very competitive quote or take advantage of our Introductory Video Packages.

Option #1

Hospitality Property Review Video

We will create and produce an approximately 1 minute video for your property with music, effects and call to action.

This video share the excellent reviews of your Hospitality Property (Hotel, Bed & Breakfast, Inns, Resorts, etc.)

*As a special offer we will also SEO the video for it to rank your video on the first page for two keywords or phrases.

$97US

Option #2

Your Property Promotional Video

A video sharing 10 – 12 images of your property and its features with music, effects and call to action.

*As a special offer we will also SEO the video for it to rank your video on the first page for two keywords or phrases.

$197US

 

See below for an example

 

We guarantee all our work

For more information visit

Marketing With Your Own Business Promotional Video

or contact us directly at

promovideos@keystonehospitalitydevelopment.com

If you use video in your marketing strategy and would like to share or have any questions or feedback you can leave them in the comments section or visit our website

keystonehospitalitydevelopment.com

Let’s work together to put heads in your beds.

Until next time, have a fun day.

 

Take Advantage of video marketing for business!


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“Customer Service for Independent Hotels or Bed & Breakfasts” Studies

 

All images are creative commons