It is important to stay in contact with your clients; what should you talk about?
Should everything be about your property?
In our last podcast we looked at a few important factors to consider when promoting your property. Today we are going to look at what things or themes you should consider writing about when staying in touch with your clientele.
And by staying in touch, I mean through emails, newsletters and social media.
So what should you write about? Find out the things that interest your guests and you can do this by asking.
Some ideas might include:
- Places to go or things to do when in the area (use lots of pictures)
- Let them know what others think of you; testimonials from VIP’s and other guests
- Ask other guests to share experiences of their visit
- Any awards you’ve won
- Ask your chef to write something about dishes on the menu with a recipe
These are the types of things that remind guests of what you have to offer.
Get a presence in the media. Now, you might be wondering how this can be done.
- If there is something unique about your property or area, become an expert. If you come at this from an editor’s perspective, you could become the source of compelling and newsworthy article or articles. You could also attract the type of customers that will also be interested and build up a good rapport. This is great for repeat business.
- Another possibility is to invite the media to your events. Even if they don’t attend the event itself it may present an opportunity for you to be interviewed. Post your clipping to your website; this will add to your credibility and reputation.
Utilize your database to send out birthday and anniversary invitations for exclusive offers or gifts to be redeemed at your property.
Send your local businesses lunch menus, and keep track of important dates to offer special deals for meetings, AGM, awards dinners, etc.
It is important to remember that if you are sending e-mails:
- Make it clear who the e-mail has come from
- Use creative and eye-catching subject lines (You want people to open and read your mail)
If you are using snail mail, regular postal service, use creative and eye-catching envelopes.
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” -Steve Jobs
Okay this was a look at a few important things or themes you should consider writing about.
If you have any interesting stories about things or themes you have written about and would like to share or have any questions or feedback you can leave them in the comments section of the show notes.
A pdf of each episode can also be found in the show notes at our website.
Let’s continue to work together to put heads in your beds.
Until next time, have a fun day.
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