Are You Struggling With Social Media? Part II

Is one social media platform better then another?

Should I be on as many social media sites as possible?

In our last podcast I talked a little bit about social media platforms, specifically, Facebook, Twitter and LinkedIn. This week I will continue with four more major social media platforms.

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Let’s start with YouTube

YouTube is the second largest search engine in the world and because it is owned by Google, if you follow the right procedure, it can rank your videos very quickly. So for me it goes without saying that YouTube can be very important to your business.


It is more difficult to target your preferred audience than with other social media marketing platforms but if you keep uploading fresh videos, your subscribers will love you. Make sure to keep your videos fun, entertaining.


YouTube is an excellent way for your business to get its brand and your face out there.


Pinterest and Instagram

Is there a difference?

Pinterest currently has 70 million users. It is set up like a virtual bulletin board that lets users share inspirational images and links. Pinterest users tend to be a little older, with 70% of them women. The core demographic is 18-34 year olds, representing 56 per cent of users.


The images or pins as they are known can be placed on thematic “boards” that can be customized by the user for any topic. Pinterest is all about selecting, organizing, and looking after images.


Today Instagram has approximately 152 million active, monthly users.   Men and women are more evenly represented with 50 per cent of the active users outside the US. Two-thirds are between the ages of 18 and 34 and popularity noticeably drops with the older demographic.


A free photo sharing app is available on iPhone and Android, allowing you the ability to share photos with your friends and with Instagram you can transform boring photos into works of art. Instagram is all about creating images.


Both Pinterest and Instagram provide an opportunity for your business brand to connect with people using images and video.


Now, you might be asking “What if I don’t have the interest or time to maintain two image sites, which would be more beneficial to my company and brand?”


Well, it’s up to you to decide who your target is: for example

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  • Are you targeting a younger demographic?  (Instagram)
  • Are you targeting an older, prominently female group (Pinterest)?
  • Are you more likely to select, organize, and look after images and videos?(Pinterest)
  • Or are you interested in creating images (Instagram)?



Okay, let’s look at Google +

Google+ is owned and operated by Google Inc. and as they state, it is a social networking and identity service.


It is the second-largest social networking site in the world after Facebook with 540 million monthly active users that are part of the Identity service site. It interacts socially with Google+’s enhanced properties, like Gmail, +1 button, and YouTube comments.


With more people perceiving it as a social network site, Google Plus has started to take off. Each month, more and more new businesses have started using Google Plus because of the benefits available.

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  • Google Plus can play an important role in SEO making it easier for people to find you.
  • Google Plus Communities allow for relevant and meaningful conversation opportunities which is great for your brand.
  • Google Plus Hangouts let people have face-to-face meetings anytime and anyplace



It might be difficult when starting with social media to spread yourself around to many platforms, but once established in a couple Google + would be worth a look.


In these last two podcasts we looked at seven different platforms. Now this is just the tip of the iceberg as there are hundreds out there to choose from but please don’t be overwhelmed. My advice is to start with a couple of the large ones first and then, if you wish, grow from there but make sure whatever platforms you choose will benefit your property and your brand.


“All one needs is a computer, a network connection, and a bright spark of initiative and creativity to join the economy.” – Don Tapscott


Here at Keystone HDC we would like to know more about your hospitality Property and how we could be of further assistance. Take a quick 2 minutes to fill out this short survey and rate the importance of different aspects of running a property.


Everyone who takes the survey will get immediate access to the Keystone HDC Free Hospitality Property ‘Cheat Sheet’.


You can access the survey by visiting the home page of and clicking survey or visit the show notes for this episode and clicking the link for survey.


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Music for this podcasts is can be found at


If you have any interesting stories about social media and would like to share or have any questions or feedback you can leave them in the comments section of the show notes.


A pdf of each episode as well as the link to the survey can also be found in the show notes on our website at: 


Let’s continue to work together to put heads in your beds.

Until next time, have a fun day.


Show Notes:

Written Script of “Are You Struggling With  Social Media ? Part II” Video in PDF


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