Rules of Social Media Marketing

Okay, this is true.  I once heard a hotel operator say “I don’t need to use social media.  My vacancy light on my sign works perfectly.” So what are the Rules of Social Media Marketing?

30 or 40 years ago, that might have been the case but today your competition is using social media to attract guests.

According to studies, hotel guests read 6-12 reviews before booking, 93% of worldwide travellers say their booking choices are influenced by online reviews, and 51% have written a properties review after returning from a trip.

Having a social media presence is a MUST if you wish your hospitality property to be at all competitive.

Marketing with social media will enable your Independent Hotels, Inns, Resorts, Bed & Breakfasts and cottages to further reach more customers. Today’s customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If applied correctly, marketing with social media can bring amazing success to your business.

You will notice I said “If applied correctly”.  This means that there are rules you should follow to ensure had successful campaigns.


Let’s take a look at these rules of Social Media Marketing:


  1. The Rule of Patience

Rules of Social Media Marketing - Patience

Social media and content marketing success does not happen immediately.  While some Tweets or want posts major tracks and quick attention, it’s far more likely that you will need to obligate to a long, slow development to attain lasting results. Let’s check out more rules of social media marketing.


  1. The Social Media Rule of Listening

Achievement with social media and content marketing requires less talking and more listening. Only then can you create content and start discussions that add value to your current and potential customers.  You can do this by asking starter questions.

Most people enjoy communicating their opinions, so ask Facebook fans to weigh in on topics that are important to your business and of interest to them.

For example, a hotel restaurant might ask “Which meal choice do you find most refreshing during the warm weather? With each answer you are entered into a draw for a Dinner for Two.” The questions should be engaging and motivate them to refer business while giving the business owner great insight.



  1. The Social Media Rule of Focus

Rules of Social Media Marketing-Focus

Specialize – don’t try to be a jack-of-all-trades. Focus your social media and content marketing strategy to develop a strong brand. This has a better chance for success than a wide-ranging strategy that attempts to be all things to all people.

Remember that only one of every seven posts should promote your business. The remaining six should be focused on sharing valuable content, including posts from the community. This doesn’t mean you can’t promote your business in those other posts; but make sure you include it with great content.



  1. The Social Media Rule of Quality

Quality always wins over quantity. It’s better to have 1,000 online followers who read, share and talk about your content with their own viewers than 10,000 followers who disappear after connecting with you the first time.

Share your expertise and post little-known, fun facts about your region in the form of questions with a special offers for the first person to answer correctly.

Make sure your posts reflect your personality and contains content that benefits your followers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

Be careful with automated messages. There are tools that allow you to write one message and have it appear on a variety of social media outlets, you risk losing the sincerity behind the message. You are able to use similar language as you advertise your offer on another sites but make sure to switch up the words while reflecting the feel of each network. There are some more rules of social media marketing.



  1. The Social Media Rule of Compounding

If you post quality content and work to build your online audience of qualified followers, they will share it with their own followers on Twitter, Facebook, LinkedIn, their own blogs and more.

A good tip for hospitality properties is to create a Pinterest board. Use eye-catching visuals and run a contest through it that will inspire and reward customers for their participation. Encourage them to repin.



  1. The Social Media Rule of Influence

Rules of Social Media Marketing-Influence

Find online influencers in your market who have quality followers and who are likely to be interested in your property, and services. Connect with those people and work to build relationships with them. Read below to more rules of social media markting.



  1. The Social Media Rule of Acknowledgment

Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you. You wouldn’t snub someone who reaches out to you in person so don’t snub them online.

Be available to your followers. Don’t publish your content and then disappear. That means you need to consistently publish content and participate in conversations.



  1. The Social Media Rule of Reciprocity

Rules of Social Media Marketing-Share

Part of the time you spend on social media should be focused on sharing and talking about content others have published. You can’t expect others to share your content and talk about you if you don’t do the same for them.

Using social media for marketing can enable hospitality properties looking to retain current and to reach to new guests. Your customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest.

As I had mentioned at the beginning of this post, if applied correctly, marketing with social media can bring remarkable success to your business.

These were all 8 Rules of Social Media Marketing.

If you have any social media strategies and would like to share or have any questions or feedback you can leave them in the comments section or visit our website


Let’s work together to put heads in your beds.

Until next time, have a fun day.


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“Customer Service for Independent Hotels or Bed & Breakfasts” Studies


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