Have you ever asked yourself “What can I do to make my hotel listing stand
out from the rest?”
Did you know almost 60% of leisure travelers use video to help them research hotels?
Video can be one of your strongest marketing tools.
Studies have shown
- 30% of people remember what they see
- 20% of people remember what they hear
- 70% of people remember what they see & hear
- 50% of people would like to see videos on your website
- 34% of people would like to see then on YouTube or your YouTube channel
- 85% of people want to see videos on two channels that hoteliers control
A recent study also found a 13-18% increase in conversions when videos are present.
Bottom line …
Videos can help you fill more hotel rooms.
Okay, that’s it for the stats and I know you might be interested with the concept but what to do now?
Make a plan
Your goals should be to Engage, Interact, & Enlighten you potential customers
Decide what makes your property and the surrounding destination unique and create a series of short videos to music, each focusing on a property’s your properties best qualities
- show your property as a destination, highlighting surrounding attractions, the outdoors, beaches
- family fun activities
- food, wine & restaurants specialities
- Your conferences and conventions space
- Wedding packages
- Seasonal or even monthly events
You get the idea.
Tip: When planning your videos think of what might be interesting to your local market as well as away visitors.
The opportunities are endless if you think creatively.
Videos can develop familiarity
When showing you and your staff in the videos, visitors when meeting you in person, will automatically have a visual connection which encourages a warmer start to their stay.
Once your video is complete, promote it!
Post your videos to your website and /or blog and then upload it to free video share sites including YouTube, Google Videos, Vimeo, Daily Motion, & Metacafé. It is worth taking the time to create a profile for your property on these sites using the keywords in the write up and title your visitors use when looking for your type of property.
After the profile in complete, it take no time to upload your videos.
An added bonus is that people can comment on your videos, potentially increasing visibility. Make sure to review comments regularly and respond.
So now you’re excited but are looking for an easy way to get started?
We can help.
If you would like to share, or have questions or feedback you can leave them in the comments section. You can also visit us at our website:
Let’s work together to put heads in your beds.
Until next time, have a fun day.
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