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Creating a successful blog for your property, your hotel, resort, inn or bed and breakfast will build trust with your audience, increase your bookings, customer base & profit.

I am going to share with you 16 reasons why you should start a blog, a few things for you to get started and some of the initial mistakes new bloggers make.

 Welcome to another edition of hospitality property school.

I’m your instructor, Gerry MacPherson.

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It has been well over a decade since blogging take on a life of its own. Many experts we turn to have become famous due to their blogs and because we see more people blog it is very important that the content of your blog is quality. This is especially true for businesses who are blogging to get found on the internet.

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You might be thinking…

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Why should I blog and why would people want to read what I have to write?

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You might be surprised but there are people out there who care about your ideas, your generosity, and your willingness to share.

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To be successful, a hospitality property owner needs a blogging strategy that allows them time to create high-quality content, so they can slowly build themselves as an expert and a leader.” 

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Here I have to emphasize slowly.  

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All right if this was not enough to motivate you, let me give you 16 more reasons why you should blog.

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  1. You learn new things, about yourself and your region

When you’re blogging you are sharing what you know and see, and want the world to know and see.

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You might have the most amazing things to offer your guests but unless you tell them about it, they might never find out. It’s like having a priceless artifact in a dark room unless you say something – no one will know.

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  1. Blogging helps you focus

It helps you grow your thinking muscles and you will learn to reflect more deeply.

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  1. It helps you write better

It will be challenging, especially in the beginning but making time to write consistently helps you become a better writer. I this age of blast emails and texting, good writing seems to become a lost art so many of your readers will appreciate the effort.

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  1. It helps you break out of your shell

Blogging will help you build confidence. You learn to recognize and build your strength, and also admit and improve on your weaknesses.

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  1. It challenges you??

The hospitality industry can be very challenging but sometimes you can get lost in the day to day operation and lose focus.

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Blogging can be a release that will allow you to step back, refocus and let you see your day to day issues more clearly.

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  1. It is an inexpensive way to market

Anyone can start a blog for free and even self-host which is affordable for almost anyone.

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  1. It helps you build a client base

People are attracted towards things and places they get value from. When you start a blog and start creating value and building an audience, that audience could soon become paying guests.

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  1. It disciplines you

Blogging helps you cultivate discipline. I have to admit that making time to sit down and write can be a pain, but once I sit at my desk and shut out all distractions, I get into a zone and the time and words fly.

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I’m thankful for it because it’s made me more organized.

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Is this making sense? Let me know by leaving a short comment.

 

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  1. It helps you build credibility

By regularly sharing helpful information about your property and region, and openly sharing bits about your life, you build trust and position yourself as an expert.

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  1. It can land you speaking engagements

Your blog opens you up to a world of opportunities, including speaking engagements. Defining yourself as an expert in the hospitality property industry or your region can open up many doors and gain you the respect of others while increasing your client base.

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  1. It can promote more than just your property

We all have things that make us who we are and operating a hospitality property would defiantly be a huge part of what defines us, but in many cases, there is more. Whether yours is writing, cooking, drawing, painting or singing, a blog can help you promote it. This could lead to a niche clientele base or even an additional revenue stream.

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  1. It sharpens your observation

Blogging challenges you to look beyond the obvious, to see a thing other might just pass over. The more you blog, the better you appreciate tiny details others take for granted. I have also noticed blogging has helped improve my memory – I think!

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  1. It boosts your resourcefulness

Blogging pushes you to be more creative and an idea machine. To share with the world information it does not know it needs or wants.

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  1. It helps you make better choices

You’ll develop an eye for meaningful things. Since you can’t blog about everything you will become selective and write about things important to you and your readers. You will become more skilled at making better choices in your life.

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  1. It helps you acquire valuable new skills

Blogging will help you slowly learn things about domain names, hosting servers, HTML, social media, link building, SEO, blog design, etc. and other things that can be very beneficial in your daily operation.

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  1. It makes you stand out from your competition

I read that 1 per cent of Internet users produce the content online. The remaining 99 per cent consume.

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By blogging, you stand out from the pack and help build your clientele base and develop a network.

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Now, I’m going to spend a couple of minutes explaining a few things for you to get started and share with you some of the initial mistakes bloggers make.

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Before you start your blog, you have to decide the reason you want to write a blog.

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Take a moment to ask yourself these questions:

  • Why is your property blog worthy?

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  • What story supports this property?

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  • Who would share your passion?

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  • Are your employees aligned with this passion?

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After you have answered these, start brainstorming:

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Who are your target guests?

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If you are not sure how to do this, this is a question we discuss in our “Your Organizational Structure” training tutorial

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Once you know who your ideal customer is, do a little research into their behaviour and then you can adapt your blog accordingly. 

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Some places you can start this type of research include:

  • Q & A forums ie. Quora, & Yahoo! Answers

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  • Social media ie. Groups of social media sites

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  • Tools for getting content for your potential customers BuzzSumo.com & Topsy.com

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  • Blog comments on other blogs your potential customers might read. What type of content are they already engaging with on other blogs?

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You want to build trust with your audience so if you can discover the information your customers seek and become the go-to blog for providing that information, they will likely start to trust you. 

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Your Competition

Compile a list of 5-10 of your closest or the same type of competitors with blogs, audit their content and see what is working.

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If they’re ranking higher than you for crucial keywords, then write and promote better content for those keywords. If you see gaps in the content on their site, capitalize on those gaps. 

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Targeting Keywords

Create a list of 5-10 keyword groups you want to rank for and with them the associated long-tail keywords you can include in blog content.

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If you are new to this go to google support for more info on keywords and keyword planning.

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Google’s algorithm is constantly changing and is becoming more and more natural.

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You are better off writing good content that engages your reader, and no worry about the search engines. 

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Decide on a Rhythm

Decide on their realistic number of blog posts you can commit to per week, per month and then stick to it. This will become your editorial calendar and by creating this calendar you’re creating accountability and a rhythm. Posting to your blog is not about frequency, but instead about good content and consistency.

Make sure your blog schedule is in sync to rest of your social media strategy.

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Initial Mistakes Bloggers Make

Here are some of the most common mistakes beginner bloggers make and some ways to avoid them.

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Considering all blogging ideas in general

When you start blogging, you’re going to be thinking of ideas all times a day or night and wanting to post them.

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The reason you’re blogging is to help your business grow, so all of your post ideas should help serve those growth goals. They should have tie-ins to concerns in your 

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Your writing is too rigid

Don’t write like its university or college theses. They are normally not that interesting for your average customer to read.  

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Instead, write as you talk. Be conversational in your writing, be loose, and toss in contractions. Your readers want to feel like they’re doing business with real people, not computers.

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You think people care about you  

When you start writing, people do not care about you. 

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Why should they? 

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They don’t know you, all they care about is what you can teach them.   

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Don’t force yourself on your readers, but instead share your personality. There is no right or wrong way to do this, write is if you’re talking to a friend.  

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Don’t be all over the page

Quite often when bloggers start writing they let your topics get too wide-ranging.  

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Stay very specific especially in your first few posts.  Decide your goal, then your topic and then your title.  

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Don’t Babble

Many new bloggers write exactly what they are thinking and this stream-of-consciousness style of writing isn’t good for blog posts.  Most readers scan, so make sure your post is organized. 

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Organize your flow thought and create a logical flow outline for your post, the use the same outline for every post and stick with it. You will be basically filling in the blanks and it will become easier over time.  

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Don’t plagiarism  

Copy & paste is a really cool technique but it doesn’t work when it comes to your properties blog. 

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If you’re using other people’s content, give them credit.

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Finish writing and forget to edit 

When we reread something that we have written, all brain allows us to skip over mistakes. 

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Quite often we put too much trust in our brain. This can be a mistake.

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Your blog post is going to need editing. Take the time to read each sentence slowly and carefully, fix your run-on sentences, typos, and grammatical mistakes and when that is done, give it to someone else to read.

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If you would like more help with getting started we have included in the marketing section of Guide to Operating an Independent Hotel or Bed & Breakfast” Training Tutorials the Blogging for Business eBook to help you with your success.

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Visit keystonehospitalitydevelopment.com and click tutorials in the menu bar.

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If you have any stories about your blog and would like to share or have any questions or feedback you can leave them in the comments section.

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If you would like to learn more tips & techniques for operating a hospitality property, I highly recommend you join our “6 Day Challenge”

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We at Keystone HDC have taken our years of experience as hospitality property authorities and have produced the “6 Day Challenge”, a video series with many actionable tips & techniques that you can take and use to help improve your properties bookings and profit.

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And the most exciting thing with this video series– it’s 100% Free!

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Sign up below and get immediate access to the first video.

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If you like this video, let me know your thoughts in the comment section below and if you are going to implement any of these procedures.

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You can support this free podcast by leaving us a review and giving us a 5-star rating on Apple podcasts or wherever you happen to be listening to it.

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Every review helps more people find the podcast at no cost to you.

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If you know someone who might benefit from the video, please feel free to share it and make sure you hit that like button. We appreciate all feedback.

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Be sure to subscribe and then hit the little bell to be notified when I upload a new video.

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Thank you so much for your consideration and let’s continue to work together to put heads in your beds.

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Until next time, have a fun day.

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⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY CONSULTING:

https://keystonehospitalitydevelopment.com/KHDC119

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⇒ And don’t forget to join the “6 Day Challenge” here:

https://keystonehospitalitydevelopment.com/6-day-challenge-log-in-here/

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RESOURCES & LINKS MENTIONED IN THIS EPISODE:

“Creating a Successful Blog” download

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“Guide to Operating an Independent Hotel or Bed & Breakfast” Training Tutorials the “Blogging for Business” eBook to help you with your success.

Visit keystonehospitalitydevelopment.com and click tutorials in the menu bar.

If you are new to this go to google support for more info on keywords and keyword planning.

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The Keystone HDC Training Tutorials

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Join our community in “The Hospitality Property School Group” – Check it Out for One Full Week for Only $1

http://keystonehospitalitydevelopment.com/membership-site

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TWEET THIS VIDEO:

How to Make a Blog Successful @KeystoneHDC

https://youtu.be/gOGDqCJdaS0

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Say hi on social:

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Facebook: https://www.facebook.com/KeystoneHDC

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Twitter: https://twitter.com/KeystoneHDC

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Linkedin: https://www.linkedin.com/company/keystone-hospitality-development

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Listen to The Hospitality Property School Podcast here:

https://keystonehospitalitydevelopment.com/itunes-podcast

https://www.stitcher.com/podcast/hospitality-property-school

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YouTube

https://youtu.be/gOGDqCJdaS0

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