You have a blog for your hospitality property; how do you find what to write about and where do you research?

Welcome to another addition of hospitality property school.

Today, I’m going to take a look how to research for your blog.



In our last podcast, we looked at finding topics to write about on your blog.


If you missed it you can find it at:


Once you have found the topic, where do you research? You can start by doing a general research on Google & Facebook.

The first step is getting an idea of the subject you’re covering.

  • What information already exists?
  • Is there any current information about the subject that should be considered?
  • Does this subject have enthusiasts and critics, or is it a pretty neutral subject?


Spend a lot of time simply reading during this step. Identify credible sites to draw actual information & facts. Facebook can be an asset with a feature you may have noticed. Related articles or videos are listed below some of your News Feed posts.


There are some hits and misses in Facebook’s Related Articles or videos, but you might find good sources. Make sure to fact check what you read before writing as fact and take things with a grain of salt.



Read social media posts to get a sense of what the general public opinion is about your region.

This method can offer some helpful insights by providing context some experts might be lacking.



Reach out to experts.

A quality piece of content for your blog should include an expert’s opinion on information and facts. If the expert is an outside source, it is worth the time to make contact for an interview and fact checks.



There are a couple of ways you can do this.

  • Pick up the phone and make a cold call explaining your request.
  • You could ask people you know if they can introduce you to a specific expert.
  • Reach out to people on social media or via email for a quote or interview.

*(Before any interview, make sure you’ve done significant research on your own. Prepare questions so you can make the most of your time together. When the conversation ends, ask whether they’d be willing to answer any follow-up questions should they arise and whether they’d be willing to perform a fact check for you once the piece is complete.)

Even just one conversation from your efforts could be valuable by getting a new point of view from which your writing will benefit and could possibly help you uncover the things you might not have known before.



Once you have gathered all the data and relevant quotes, you can act as the voice of authority.

If you’re not the expert on your specific blogs subject-matter, your credibility will not come from personal experience. You need it to come from others’ experience and expertise.



Here are a few resources to find good data and quotes:

  • Go to credible sites and perform a “site:search on the topic about which you’re writing. For tip for ways to search visit this post.
  • Ask your sources for quotes. Be sure to ask for permission to quote them.



You are ready to start writing your post.

Once you have done all your reading, talked to the experts, asked for others opinion — it’s time to start writing.


If you’ve been taking notes on everything you’ve researched up to this point, then you have already started writing the post. In other words, all the elements are there, you simply have to whip it into a rational story.



Finally, fact check.

Even after performing your own fact check, you should submit the piece for a second fact check and review.


This can go to a family member, friend, and colleague or to the subject-matter expert that said they would be willing to perform this duty.



You can ask them to look for two things:

  1. Is anything in this piece that is factually incorrect
  1. Is there anything missing in the post that another expert would consider a red flag?


That second question helps you catch those “I didn’t know I missed that” moments that might happen when you’re writing about something unfamiliar to you.


Perform any additional edits that come back from this fact check, and –


Ta Da! You’re done!


In Conclusion

Writing about subjects you know little or nothing about is certainly more difficult and time-consuming than writing about the things you are familiar with, but it’s a great way to get exposure to new ideas, learn about your region, and get connected with people you otherwise might not and could possibly partner with in the future.


If you have any interesting stories and can answer the question “where do you research” and would like to share or have any questions or feedback you can leave them in the comments section of the show notes.



You can find them at:


That’s it for this session of hospitality property school.

We appreciate your comments and if you have topic ideas, feel free to reach out to use on


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So, as always, let’s work together to put heads in your beds.

Until next time, have a fun day.




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