Why should you create a LinkedIn page? To post updates, including what makes your hospitality property unique & to attract followers.

Welcome to another addition of hospitality property school.

Today we are going to talk about LinkedIn for business.



Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they do not need to be on.


Due to the fact that LinkedIn is an online social network for business professionals, this may be the case for some properties. It’s different than other social networking sites because it’s designed specifically for professional networking.


For example, finding a job, discovering sales leads, and connecting with potential business partners.


So why should you as a hospitality property owner/manager consider using LinkedIn as a social media platform. If you want to attract other businesses. For example

  • Business travellers
  • Meeting room rentals
  • Company parties
  • Suppliers
  • Looking for quality employees

Just to name a few


Check out these stats…

LinkedIn Company Profile                      

Total number of LinkedIn users                                  

Number of monthly unique visitors to LinkedIn         

Number of people who received an interview from their LinkedIn profile          

Number of people who have been hired from a connection made on LinkedIn            

Number of new LinkedIn members per second        

Percent of LinkedIn users that use the free version 

Percent of users that have a complete profile as defined by LinkedIn 

Percent of users who check LinkedIn daily               






90.9 %

  50.5 %


A LinkedIn company page helps you establishes your public image on a global scale as a reputable and trustworthy organisation. According to a 2013 study revealed that 84% of users generated several business opportunities from the use of LinkedIn.


What are some of the other benefits of a LinkedIn Company Page?

Here are 7

  • A LinkedIn company page provides your business with the opportunity to tell your hospitality properties story, engage with followers, share career opportunities, and scale your word of mouth marketing. It is also an equally effective tool for generating new business leads and nurturing referral relationships.


  • Creating quality, shareable content that benefits your readers your viewers become engaged advocates of your company and expand your global reach and influence.

If you have quality information about your property and region, share it! Post as many status updates as your content supports. You will reach more of your audience and extend your reach as you post more often.

Strive to publish authentically and relevant posts to encourage viral likes, shares, and comments. Posts that feel like spam will not get shared and, in fact, could result in your business losing followers.


  • With LinkedIn company pages, you can introduce new packages, deals or services your property offers and explain how your customers will benefit.

According to the Marketing Tech Blog, the top 5 reasons why people follow brands on social media are promotions and discounts, latest products information, customer service, entertaining content, and ability to offer feedback. More than half of vendors say they have generated sales through LinkedIn.


  • You can differentiate yourself from your competitors.

On LinkedIn, you can use your company description to emphasise how you stand out from your competitors. Include company news and share information about your company culture to reach potential new hires and convey your company’s values, mission and vision.


  • Finding employees who can make a significant contribution to your business success.

LinkedIn profiles reveal valuable information about people seeking jobs at your company, including their stability, their record of successful accomplishments and their passion for what they do. By hiring and retaining these employees, your company will benefit from their expertise and energy.


  • Checking on what your competition is doing.

By visiting the company pages of comparable properties and your competition, it’s easier to monitor changes in your industry and track what your competition has accomplished. Monitoring the social media content strategies of other companies on a regular basis will help you identify trends and opportunities for talent acquisition and growth areas for your business.


  • Improving your ranking in search engines.

Google and other search engines rank LinkedIn company pages and posts highly in the search engine result pages, so adding updates to your company page and optimising posts for SEO help to improve your performance in the search results pages. As a result, your properties website may see an increase in visitor traffic.

By tailoring your LinkedIn content to suit your intended audience and managing LinkedIn wisely, you’ll enhance your hospitality properties opportunities to build relationships, generate bookings and attract talented members to join your team.


We here at Keystone HDC, we feel it can’t hurt to have a presence on LinkedIn.


If you are ready to benefit from LinkedIn for business and want to ensure success, you can improve your skills by checking out the marketing section of

“The Guide to Operating an Independent Hotel or Bed & Breakfast” Training Tutorials


We have included have very good resource eBook called “Linked into Content” and it covers the A-B-C’s of a successful LinkedIn Page.


The topics covered will include:

1: Choosing Your Niche Step

2: Setting Up Your Website! Step

3: Creating Your LinkedIn Profile Step

4: Join Those Groups! Step

5: Participating & Connecting! Step

6: Creating your own group Step

7: Putting It All In Motion

The Final Step: Monetizing Your Sites



If you have any interesting stories about LinkedIn for business and would like to share or have any questions or feedback you can leave them in the comments section of the show notes at.




That’s it for this session of hospitality property school.


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So, as always, let’s work together to put heads in your beds.

Until next time, have a fun day.



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“The Guide to Operating an Independent Hotel or Bed & Breakfast”

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