To be successful, a hospitality property owner needs a blogging strategy that allows time to create high-quality content that shows them as an expert & leader.

Welcome to another edition of hospitality property school.

Today we are going to talk about how to create a successful blog.

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It has been well over a decade since blogging take on a life of its own. Many experts we turn to have become famous due to their blogs and because we have seen more people blog it is very important that the content of your blog is quality. This is especially true for businesses who are blogging to get found on the internet.

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You might be thinking

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“Why should I blog and why would people want to read what I have to write?”

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You might be surprised but there are people out there who care about your ideas, your generosity, and your willingness to share.

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To be successful, a hospitality property owner needs a blogging strategy that allows you time to create high-quality content, so you can slowly build yourself as an expert and a leader.

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All right if this was not enough to motivate you to let me give you 16 more reasons why you should blog.

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1. You learn new things, about yourself and your region

When you’re blogging you are sharing what you know and see, and want the world to know and see.

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You might have the most amazing things to offer your guests but unless you tell them about it, they might never find out. It’s like having a priceless artefact in a dark room unless you say something – no one will know.

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2. Blogging helps you focus

It helps you grow your thinking muscles and you will learn to reflect more deeply.

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3. It helps you write better

It will be challenging, especially in the beginning but making time to write consistently helps you become a better writer. I this age of blast emails and texting, good writing seems to become a lost art so many of your readers will appreciate the effort.

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4. It helps you break out of your shell

Blogging will help you build confidence. You learn to recognise and build your strength, and also admit and improve on your weaknesses.

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5. It challenges you

The hospitality industry can be very challenging but sometimes you can get lost in the day to day operation and lose focus.

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Blogging can be a release that will allow you to step back, refocus and let you see your day to day issues more clearly.

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6. It is an inexpensive way to market

Anyone can start a blog for free and even self-host which is affordable for almost anyone.

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7. It helps you build a client base

People are attracted towards things and places they get value from. When you start a blog and start creating value and building an audience, that audience could soon become paying guests.

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8. It disciplines you

Blogging helps you cultivate discipline. I have to admit that making time to sit down and write can be a pain, but once I sit at my desk and shut out all distractions, I get into a zone and the time and words fly.

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I’m thankful for it because it’s made me more organised.

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9. It helps you build credibility

By regularly sharing helpful information about your property and region, and openly sharing bits about your life, you build trust and position yourself as an expert.

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10. It can land you speaking engagements

Your blog opens you up to a world of opportunities, including speaking engagements. Defining yourself as an expert in the hospitality property industry or your region can open up many doors and gain you the respect of others while increasing your client base.

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11. It can promote more than just your property

We all have things that make us who we are and operating a hospitality property would defiantly be a huge part of what defines us, but in many cases, there is more. Whether yours is writing, cooking, drawing, painting or singing, a blog can help you promote it. This could lead to a niche clientele base or even an additional revenue stream.

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12. It sharpens your observation

Blogging challenges you to look beyond the obvious, to see things other might just pass over. The more you blog, the better you appreciate tiny details others take for granted. I have also noticed blogging has helped improve my memory – I think!

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13. It boosts your resourcefulness

Blogging pushes you to be more creative and an idea machine. To share with the world information, it does not know it needs or wants.

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14. It helps you make better choices

You’ll develop an eye for meaningful things. Since you can’t blog about everything you will become selective and write about things important to you and your readers.

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You will become more skilled at making better choices in your life.

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15. It helps you acquire valuable new skills

Blogging will help you slowly learn things about domain names, hosting servers, HTML, social media, link building, SEO, blog design, etc. and other things that can be very beneficial in your daily operation.

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16. It makes you stand out from your competition

I read that 1% of Internet users produce the content online. The remaining 99% consume.

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By blogging, you stand out from the pack and help build your clientele base and develop a network.

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All right, that’s it for today. In our next session, we are going to continue looking at how to create a successful blog for your property.

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If you have any interesting stories about your blog or any blog and would like to share or have any questions or feedback you can leave them in the comments section of the show notes at.

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keystonehospitalitydevelopment.com/khdc027

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That’s it for this session of hospitality property school.

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We appreciate your comments and if you have topic ideas, feel free to reach out to use on

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Facebook at facebook.com/keystonehdc

Twitter at twitter.com/keystonehdc

Or email at

info@keystonehospitalitydevelopment.com

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So, as always, let’s work together to put heads in your beds.

Until next time, have a fun day.

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Hospitality Property SchoolFor listeners of the Hospitality Property School Podcast

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Music Credit:

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