There are four key components you should consider when you want to improve your visual branding for social media success.

Welcome to another edition of hospitality property school.

I’m your host Gerry MacPherson and in our last session talked about choosing your visual branding. Today, we are going to continue our discussion about choosing your visual branding.

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In the last session, I had mentioned that there are four key components you should consider when you want to improve your visual branding for social media success.

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The first two were,

  • consistent colours
  • fonts

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In today’s session, I’ll talk about the next two components you need to consider. They are

  • imagery
  • layouts

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Imagery 

When using images make sure you stick to a consistent theme and by that, I mean the same type of look. You don’t want some images blurry for effect and then others with a red tinge. Some companies might use fuzzy edges all are images or a sun filter to give their pictures a summery feel.  I’m not going to say one is better than the other, but whatever you choose, stay with it. Even if you’re using your own photos, stay consistent with your theme.

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I do highly encourage you to use images of your property as often as possible, but I understand that it might not be possible every time you post. If you’re going to mention attractions or things to see in your region, use those images.

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If you’re going to be customising or working on your own images, the program we use is Adobe’s Photoshop. This course is perfect if you want to turn your images into a professional photographer quality.

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Social media layouts

Each social media platform has different image dimensions, which can be really confusing and time-consuming if you’re designing the layout yourself.

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Have you looked at some pages on Twitter, Facebook and LinkedIn and wondered how they made them look so great?  Well, the owner could have been a graduate of a graphic design school or hired a professional to create it for them or use Canva.

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I’m serious when I say this program is amazing.  You can have a professional looking pages up in no time and at most, it might cost you a couple of dollars.

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If all this is relatively new to you, don’t waste your time trying to create each page on your own, use Canva and keep the placement of your logo, colours and fonts consistent across all your designs.

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Okay, that’s the four components you need to know about visual branding. In the next video, we are going to look at blogging.

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If you have any interesting stories about choosing your visual branding and would like to share or have any questions or feedback you can leave them in the comments section of the show notes at.

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keystonehospitalitydevelopment.com/khdc026

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That’s it for this session of hospitality property school.

We appreciate your comments and if you have topic ideas, feel free to reach out to use on

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Facebook at facebook.com/keystonehdc

Twitter at twitter.com/keystonehdc

Or email at

info@keystonehospitalitydevelopment.com

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So, as always, let’s work together to put heads in your beds.

Until next time, have a fun day.

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Music Credit:

Sun Spark
http://www.danosongs.com/

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