Over the years, I have asked many Independent Hotel and Bed and Breakfasts owners why they wanted to be in the hospitality industry and I’ve heard a variety of answers.

“I love people, the service industry is wonderful, and it’s a great way to make money.”


These are all reasons but not a good “Why” or Mission Statements.  A good “Why” or Mission Statement should be a statement that will inspire employees or clients to take action.

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It is difficult to believe that telling clients or employees the reason you own your property is because you love people, the service industry is wonderful, and it’s a great way to make money will inspire anyone to take action.


So how do you decide on a good “Why” or Mission Statement?

It should state an action than result, be simple and inspiring.

The statement should not only be about your property but a representative of who you are. It is a feeling.

This could be very difficult to expressive into words and other people might not get it.

You have express your “Why” or Mission Statement so can be communicated it in a clear fashion and have those around you respond.

You might ask “How do I even begin to find this type of statement?”

Think back to times in your life when you were the happiest and you felt content. What was happening, who was around you. Think about how you felt and the words you would use to describe that point in time.

This could be the language you would use to write your Company Mission Statement. You will soon realize that the words will be describing a feeling rather than a description.

You will soon find that a great statement with emotions, feelings and passions will inspire both clients and employees.

Here at Keystone HDC we have a “Why” or Mission Statement that we feel encapsulates who we are.

“We want to contribute with patients and caring to a strategic vision for every Bed & Breakfast, Hotel or Resort wishing to create a happy and fulfilling experience for their clientele and employees.”

I hope this has given you a little food for thought and has inspired you to step back and think about your why.

If you have a “Why” or Mission Statement you would like to share any questions or feedback you have to Keystone HDC in the comments section of the show notes. The show notes for each video episode can be found at our website:




Let’s work together to put heads in your beds.

Until next time, have a fun day.


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