What is the best way to stay in touch with your clients?
Does staying in touch have to be expensive?
In our last podcast we looked at what things and themes to consider when staying in contact with you clientele. Today we are going to look at how to stay in touch.
Build a list of existing and potential new customers.
Have a program in place and train staff to capture the contact details of anyone who inquires. Compile any information that would help you segment your customers, such as interests or hobbies. Record your guest’s birthdays and anniversaries, so you can time your offers.
Keep track of how your guests found you so you can monitor your marketing to see what is and what is not working.
Stay in constant contact, and refer back to podcast #29 for ideas of things and themes to share. This is a good way to remind your customers you are still there.
Note: Always get permission to e-mail, and include opt out options.
I am a huge proponent of email but don’t stop there. Sending letters, brochures, flyers and post cards allow for a tangible piece of paper to be in front of your clients. This is great for longevity, and can be referred back to when the time is right. Postcards are more attention-getting than a letter, and easier to file or place on the fridge door.
Use fax, telephone, text, in addition to other mediums; these are great for last minute offers or to prompt people when an offer is about to run out. Always make sure you have permission to contact your clientele these ways
Keep your website up-to-date. Out of date promotions or events are unprofessional and make it look as if you don’t care.
It is a good idea that you or someone on your staff are able to update the content easily in-house. This allows you the flexibility to make changes or add last minute promotions.
If your current website doesn’t allow you to do this then I would suggest getting a new one. The time saved and potential opportunities are more than worth it.
And this last item I cannot stress enough; use of social media! Sites such as Facebook, Twitter and a blog will help you build your presence and your mailing list.
For a long time we were taught that our role in communications was, for the lack of better term, how to lie. Lie about what the company wants out there. Now it’s more about how do you tell a compelling story about your company.
Okay this was a look at staying in touch.
If you have any interesting stories about staying in touch and would like to share or have any questions or feedback you can leave them in the comments section of the show notes.
A pdf of each episode can also be found in the show notes at our website.
Let’s continue to work together to put heads in your beds.
Until next time, have a fun day.
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