Are You the Owner of an Independent Hotel or Bed & Breakfast? This Hotel and Bed & Breakfast Video Series will save you Time, Money and Stress.

“How can I get more guests?”
“How can I encourage my guests to come back?”
“How can I organize my company so I don’t have to be there 24/7?”
“How can I find and keep the best employees?”
“How can I market so I reach my target clientele?”
“How does my hospitality property compare to my competition?

Keystone HDC has designed this video series to help answer several questions.


Proven Methods That You Can Use In Your Business and Your Life

There are many smart independent hotel and bed & breakfast owners who want to be successful in today’s competitive marketplace MUST become master organizers, marketers, persuaders, & salesmen.

How can you find time to accomplish this while running your business… while working a full-time job… while raising a family? Instead of reading 100’s of books, 1000,s of research papers, and wasting time on strategies by so called “experts”, check out Keystone HDC.

Keystone HDC – About Us

Keystone Hospitality Development Consulting (Keystone HDC) are travel authorities that have come together with decades of Hotel and Bed & Breakfast visitation experience. We have spent 1000’s of hotel nights in properties of all sizes and classes worldwide, conducting countless site inspections for a number of world-class tour and travel companies, as well as received feedback from 100,000’s of clients. This data has provided us a unique understanding of the wants, needs and requirements of individual and group travellers, as well as management and employees.

We provide strategies for, and assisted in the growth and development of Independent Hotels and Bed & Breakfasts to develop their own unique brand and goals; as well as increase its patronage and profit while keeping its individual integrity. So, why have we taken on this role? We wish to contribute with patience and care to a strategic vision for every Independent Hotels and Bed & Breakfasts wishing to create a happy and fulfilling experience for their customers and employees.

We will achieve this the Hotel and Bed & Breakfast Video Series by assisting you to:

  • Help your Independent Hotel or Bed & Breakfast gain a clear vision.
  • Create your organizational structure.
  • Brand your property to increase awareness. Incorporate social media plan.
  • Create an environment so as to be able to hire employees who share your vision.
  • Expand your Business.


Take Advantage!
Get Your Free
“Customer Service for Independent Hotels or Bed & Breakfasts”


Setting Goals – For Hotels, Resorts, Inns & Bed & Breakfasts | Ep. #197

. . Your hospitality property needs direction and it’s up to you to choose that direction by setting goals that you can strive to accomplish. I’ll show you how to start. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Today, I am going to look at setting up short-term & long-term goals for your hospitality property.   Long-term goals can be a great motivator for self-improvement. They give you purposes that you [...]

Setting Goals – For Hotels, Resorts, Inns & Bed & Breakfasts | Ep. #1972020-06-30T18:44:03+02:00

What You Can Do About Stress | Ep. #176

. . Do you sometimes feel stressed? You can’t keep your thoughts together. Being stressed can affect you deeply in both mind and emotion, so what can you do about it? Stay with me and I’ll share some tips. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . Let me start by asking you a couple of questions. . Are you feeling stressed? . Does it look like there are constant obstructions in [...]

What You Can Do About Stress | Ep. #1762020-02-10T09:53:17+01:00

Customer Service Tips – For Your Hospitality Property | Ep. #117

. . In our last episode, I asked “Do you think the quality of your customer service is important for your hospitality property? Your hotel, resort, inn or bed and breakfast.” Today my question is “How do you know if your customer service is working” I am going to explain how you can find out. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . So How do you know if your customer service [...]

Customer Service Tips – For Your Hospitality Property | Ep. #1172020-02-27T10:50:12+01:00

How to Start a Bed and Breakfast

Have you thought of opening a Bed & Breakfast? Do you know what you need to operate a Bed & Breakfast?   You might be thinking; “I live in a nice house, am in a lovely location and I am interested in making a little extra money. I should open the Bed & Breakfast.”   Before you start you should ask yourself a few questions. Is my home really in a suitable location? What makes my home unique or captivating? [...]

How to Start a Bed and Breakfast2016-08-08T13:43:33+02:00

The Most Important Aspect of Successfully Operating a Hospitality Property

Do you own an Independent Hotel, Bed & Breakfast, Inns, Resort, Cottages, etc? Do you feel like you’re giving your guests the best experience possible? Do you feel at the end of the day that you are operating your property as effectively as possible?   The post this week is going to be very short because I want to ask a question.   I have of seen the hospitality property industry from many sides. I ran a hotel for two [...]

The Most Important Aspect of Successfully Operating a Hospitality Property2016-07-14T11:42:08+02:00

Rules of Social Media Marketing

Rules of Social Media Marketing Okay, this is true.  I once heard a hotel operator say “I don’t need to use social media.  My vacancy light on my sign works perfectly.” So what are the Rules of Social Media Marketing? 30 or 40 years ago, that might have been the case but today your competition is using social media to attract guests. According to studies, hotel guests read 6-12 reviews before booking, 93% of worldwide travellers say their booking choices are [...]

Rules of Social Media Marketing2016-07-14T11:48:35+02:00

Staff Training for your Hotel

Staff Training for your Hotel Is a staff training a priority in your organization? Do you have a training procedure in place for new staff? Do you offer on-going training for your current staff?   Nothing affects customer loyalty more than the actions and capabilities of employees, so it is extremely important to have a strategy in place to improve the single most important resource and your business: your people. Proper staff training is the most efficient way to share [...]

Staff Training for your Hotel2016-05-26T07:09:05+02:00

How to Start a Hotel

Most of the Keystone HDC posts have been geared towards current Independent Hotel and Bed & Breakfast owners. But what if you are new to this concept? What if you are dreaming of becoming a self-sufficient, want to learn how to start a hotel but are not quite sure where to start. You need a plan. You need a plan and put it into action before you ever consider opening your doors to guests. Some of you might be thinking [...]

How to Start a Hotel2015-12-02T14:40:12+01:00

Ten Stupid Rules That Drive Great Employees Away

We met a guy named Vijay at a conference where he and I were speaking. About six months later, we heard from him. "So I wanted to let you know, I'm out of here," said Vijay on the phone. "What's the story?" we asked. "When we met you, you loved your job." "I loved the job I thought I had, which is the job I interviewed for," said Vijay. "That job never materialized. The company is trying to change its [...]

Ten Stupid Rules That Drive Great Employees Away2019-09-27T09:36:53+02:00

How to Create Business Brochures for Your Bed and Breakfast

Here is a question that was asked to  "The B& B Coach".  If you have any suggestions, we would like to hear them. We are developing our new business brochures and just wanted to know what your personal feelings were about not including pictures of all our bedrooms in the brochure.  Instead we would suggest for further information/photos to go to our website.  What are your thoughts on this? I’m sorry to say that B&B owner was more than likely a [...]

How to Create Business Brochures for Your Bed and Breakfast2015-12-01T10:57:10+01:00