Upgrade Your Success | Ep. #146

I’m excited and you’re going to benefit. Let me explain how. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . . . If you have been checking your inbox for the last couple of days, you may have noticed more emails from me than normal. . That is because I’m excited! Excited about what we have accomplished since Keystone HDC was launched in 2012. . We have been very fortunate to have been [...]

Upgrade Your Success | Ep. #1462019-05-28T08:16:10-03:00

16 Additional Marketing Ideas to Attract More Guests | Ep. #145

. . Today, you are going to find the competition on every corner. How are you going to stand out from the crowd? I have 16 ways you can do this. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Last week, I shared 16 marketing idea you could use to attract more guests. Today, I have 16 more to inspire you. . .Tweet to @KeystoneHDC . Let’s get started. . 1. Unusual [...]

16 Additional Marketing Ideas to Attract More Guests | Ep. #1452019-08-31T07:37:51-03:00

16 Marketing Ideas to Attract More Guests | Ep. #144

. . With so much competition in the hospitality property space, what can you do to show guests you are their number one choice? I have 16 tips you can use. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . . . Classic promotions have become weary and lost their power and if your competition is using the same marketing strategies, how can you stand out? Hospitality properties need to be creative with [...]

16 Marketing Ideas to Attract More Guests | Ep. #1442019-05-28T08:16:50-03:00

14 Hospitality Property Trends You Need to Know | Ep. #143

. . If you want your hotel, resort, inn or bed & breakfast to stay current, you have to be diligent, and a way to do this is to stay on top of trends. Here are some top trends you need to consider. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . . Let’s jump right into the trends. . More Images Images are far better at selling your rooms than words and [...]

14 Hospitality Property Trends You Need to Know | Ep. #1432019-09-08T08:31:12-03:00

Online Visibility – 9 Ways to Improve Yours | Ep. #142

. .  The online world is really crowded. How can you make your property stand out? Stay with me and I’ll tell you how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Online is an excellent way to market your business. . Today, the only way for a hospitality property to stay competitive is to have a prominent online presence but there are still some properties that are stuck on their old [...]

Online Visibility – 9 Ways to Improve Yours | Ep. #1422019-04-12T12:30:29-03:00

Selling Your Hospitality Property Experiences | Ep. #141

. . Why is selling experience more important than just selling rooms? Stay with me and I will tell you why. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . After decades of touting their vast array of in-room amenities, fitness centres, pools and large-screen TVs, many hospitality property marketers are still too self-indulgent and product-focused to recognize that it’s what happens outside of the property that really matters these days. . In [...]

Selling Your Hospitality Property Experiences | Ep. #1412019-04-04T14:52:24-03:00

Get Your Free Hospitality Property Downloads | Ep. #140

. . Would you like to have access to a free resources centre that could help streamline your organisational structure, grow your bookings and increase your bottom line? It’s all yours, so stay with me to find out how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . If you have been following my post or podcasts for the last years or so, you might have noticed that Keystone HDC has been including [...]

Get Your Free Hospitality Property Downloads | Ep. #1402019-04-04T14:06:29-03:00

Storytelling Tips to Showcase Your Hospitality Property | Ep. #139

. . In the last decade, when it’s been time to book a vacation, your potential guests have become researchers. In the past, it might have been normal for them to call on a travel agent to book the perfect getaway. Today, holiday researchers are their own travel agents. What does that mean for you? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . With a wide selection of property websites and booking [...]

Storytelling Tips to Showcase Your Hospitality Property | Ep. #1392019-04-01T09:39:34-03:00

Hotel and Bed & Breakfast Interview Questions | Ep. #138

. . For many of you, hiring season is almost here and if you’re lucky, you have a pool of people you know to draw from to work at your property. If not, how do you find the perfect candidates? I’ll explain how. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson.   . .   As I said in the introduction, for many of you, hiring season will soon be here and if you’re [...]

Hotel and Bed & Breakfast Interview Questions | Ep. #1382019-03-16T08:56:06-03:00

Twitter for Your Hotel or Bed and Breakfast | Ep. #137

. . With so many social media options available, why should you consider Twitter as a marketing option? I’ll give you facts to help you decide. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Using Twitter for marketing means you’re able to contact your brand’s biggest supporters directly, and they’re able to contact you. This kind of communication can help bolster business for your property, spread the word about your deals, events and [...]

Twitter for Your Hotel or Bed and Breakfast | Ep. #1372019-03-09T06:31:44-03:00