How to Get Referrals for My Hospitality Property | Ep. #161

. . Asking for referrals can be hard! I’m going to share how to make it not only easier but a natural part of your life as a hotelier/innkeeper. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . As an independent hotel, resort, inn or bed and breakfast, a very effective way to grow your business is through referrals.  . Unfortunately, referrals do not happen effortlessly.  . Yes, you might get the odd [...]

How to Get Referrals for My Hospitality Property | Ep. #1612019-09-10T07:00:01-03:00

How Do I Create a Mailing List for My Property? | Ep. #159

. . Would you like the ability to tell everyone who checks out your property, every day, week, and month how great you are? You can do this and I’m going to explain how. Welcome to another edition of hospitality property school. I’m your instructor, Gerry MacPherson. . . I am going to be talking about emails and guest list building. . I have heard independent hotel, resort, inn and bed & breakfast owners say . "I'm just a small [...]

How Do I Create a Mailing List for My Property? | Ep. #1592019-08-27T06:41:05-03:00

Online Reputation Management for Your Hospitality Property | Ep. #158

. . You’re losing money if you have a bad online presence. In this post, I will share just how important your online presence is and how a good one can be the difference between a hugely successful property and one that is struggling. Welcome to another edition of hospitality property school. I’m your instructor, Gerry MacPherson. . . If this episode makes sense to you and you want to see more, subscribe to the channel and then hit the [...]

Online Reputation Management for Your Hospitality Property | Ep. #1582019-08-20T07:05:11-03:00

Referral Programs That Work & Using Them to Propel Bookings | Ep. #157

. . Are new customers knocking down your door to stay at your property? If not, I’m going to share a proven method to increase your bookings. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . As a hospitality property owner or manager, you have to keep coming come up with imaginative ways to entice new guests, but as you know, this type of marketing can be expensive. . It is less expensive [...]

Referral Programs That Work & Using Them to Propel Bookings | Ep. #1572019-08-13T06:59:03-03:00

Is This Your Story?

. . Does this story sound familiar? Visit this post at Keystone HDC to see if this is your story? Welcome to another episode of hospitality property school. I am your instructor, Gerry MacPherson. . . After spending decades with hospitality property owners and managers I have heard similar stories to the one I am going to share with you. Can you relate? . A number of years back, I was approached by an acquaintance who was looking for some [...]

Is This Your Story?2019-08-06T05:29:26-03:00

“Your FULL Guide to Owning & Operating a Hospitality Property – Successfully” Book

. . In lieu of a post this week, I just want to give you a heads up on something coming that we at Keystone HDC, are very excited about. . . The release of the brand new “Your FULL Guide to Owning & Operating a Hospitality Property – Successfully” Book . This book is written for potential and current independent hotel, resort, inn and bed & breakfast owners and managers who don’t have the benefit of a huge staff and departments [...]

“Your FULL Guide to Owning & Operating a Hospitality Property – Successfully” Book2019-07-30T10:02:49-03:00

Free Access to Hospitality Property Resource EBooks | Ep. #154

. . Do you like getting things for free? Well, today is your lucky day, I’m giving away free copies of our new ebooks. . . If you own or operate or would like to own or operate an independent hotel, resort, inn or bed and breakfast you have the opportunity to get access to a free copy of .   How to Open & Operate a Bed & Breakfast Where You Need to Start .   Strategies to Increase [...]

Free Access to Hospitality Property Resource EBooks | Ep. #1542019-07-09T04:14:09-03:00

Revenue Management Strategies for Your Hospitality Property | Ep. #153

. Efficiently managing rates and availability while watching on all the different key performance markers takes training and talent. . You need to understand revenue management and I’m here to guide you.  . Your guest room is a perishable product. . For this reason, pricing and customer happiness remain an extremely important variable along with a well-organised revenue management strategy. . Here’s a look back at a very important post that explains, “Revenue Management & How to Set It Up”. [...]

Revenue Management Strategies for Your Hospitality Property | Ep. #1532019-07-02T04:05:03-03:00

Training and Development is Imperative for Your Property | Ep, #152

. Employees that are motivated, satisfied and have great morale = happy guests = more profit. . Ongoing training and development will help you reach this goal. . Regular training equips your employees with the knowledge and skills that are required to carry out their duties proficiently.  . It is not just important for your hospitality property, it is vital and I am going to explain why and how to get started. . Here’s a look back at a very [...]

Training and Development is Imperative for Your Property | Ep, #1522019-06-25T01:19:24-03:00