Twitter for Your Hotel or Bed and Breakfast | Ep. #137

. . With so many social media options available, why should you consider Twitter as a marketing option? I’ll give you facts to help you decide. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Using Twitter for marketing means you’re able to contact your brand’s biggest supporters directly, and they’re able to contact you. This kind of communication can help bolster business for your property, spread the word about your deals, events and [...]

Twitter for Your Hotel or Bed and Breakfast | Ep. #1372019-03-09T06:31:44-03:00

Pinterest for Your Hotel or Bed and Breakfast | Ep. #136

. . The impact of Pinterest is growing every year and gives a property the opportunity to share its personality, values and the best it has to offer but is it right for your property? In this edition, I’ll explain how Pinterest works. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . Pinterest it is a collection of pictures that show up on a board. . The pictures or images are called “pins” [...]

Pinterest for Your Hotel or Bed and Breakfast | Ep. #1362019-03-02T09:11:29-03:00

Instagram for Your Hotel or Bed and Breakfast | Ep. #135

. . Visual content is said to be one of the most important components when it comes to marketing for business. Instagram is such a visual platform, it cuts through the clutter and could help your property speak for itself. I’m going to show you in seven steps, how your property can benefit from the platform. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . . Let’s look at some facts & figures about Instagram Men [...]

Instagram for Your Hotel or Bed and Breakfast | Ep. #1352019-02-22T07:58:42-03:00

Benefits of a Facebook Business Page| Ep. #134

. . . With all the bad press from Facebook the last couple of years, should you bother including it in your marketing strategy? In today’s edition, I’ll give you the facts. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . .   Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. It can also help you sell rooms. . A Facebook page can [...]

Benefits of a Facebook Business Page| Ep. #1342019-04-04T09:32:05-03:00

LinkedIn – Does it Work? | Ep. #133

. . Is it worth including LinkedIn in your properties marketing strategy? I will share benefits and tips for a LinkedIn Company Page to help you decide. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a platform they don’t need to be on due to the fact that LinkedIn is an online [...]

LinkedIn – Does it Work? | Ep. #1332019-04-04T09:31:13-03:00

18 Ways to Promote Your Bed & Breakfast or Hotel on YouTube | Ep. #132

 .  . Statistics show that hotels, resorts, inns, and bed and breakfasts enjoy higher booking opportunities when using video marketing. I am going to share with you the advantages of using YouTube and how you can benefit. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . As an independent hospitality property owner, you should understand the importance of marketing and are constantly thinking of ways to get your properties name in front of as many people [...]

18 Ways to Promote Your Bed & Breakfast or Hotel on YouTube | Ep. #1322019-04-01T09:13:15-03:00

Important Bed and Breakfast Checklists | Ep. #131

. . What are some ways I can consistently give my guests a great experience at my bed and breakfast? Today, I am going to look at ways to maintain your bed and breakfasts standards. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Using checklists are about the most foolproof way to guarantee consistency of service in your bed and breakfast and it is these checklists that will become the bases for [...]

Important Bed and Breakfast Checklists | Ep. #1312019-04-01T09:11:02-03:00

Opening a Bed and Breakfast | Ep. #130

. . Have you ever thought of opening a bed & breakfast? Do you know what is required to operate a bed & breakfast? In this edition, I am going to look what you should do to start your own bed and breakfast. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Does this sound like you? . “I have a nice house, live in a lovely location and I am interested in making extra money. I should open the Bed [...]

Opening a Bed and Breakfast | Ep. #1302019-04-01T09:09:49-03:00

Best Hotel Websites – How to Create Them | Ep. #129

. . It important for potential customers to really like your website because the longer they stay, the higher the chance they will book. So how do you get them to stay longer? Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Whether you’re overhauling your properties existing website or creating your web presence from scratch, you should understand the crucial elements of a clean and functional website so that it looks honest, [...]

Best Hotel Websites – How to Create Them | Ep. #1292019-04-01T09:08:27-03:00

Successful People’s Habits | Ep. #128

. . Nearly all successful people have similar habits. In this episode, I will share 12 Habits of Prosperous People and show you how by practising positive thinking you will be able to concentrate on your strengths and accomplishments to enhance contentment & motivation. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Here’s an interesting fact, Nearly all successful people have similar habits. . You may not have noticed them. So, I’m [...]

Successful People’s Habits | Ep. #1282019-04-01T09:07:16-03:00

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