Coping with Stress as a Property Owner | Ep. #164

.   Operating a hospitality property can be fun, fulfilling, rewarding and stressful. I am going to share with you symptoms of stress and what you can do about them. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . . . . Let me ask you a couple of questions. Are you feeling stressed? . Does it look like there are constant obstructions in your way? . Does it seem like you have so [...]

Coping with Stress as a Property Owner | Ep. #1642019-10-05T09:00:40-03:00

Video Content Marketing – For My Hospitality Property | Ep. #163

. . The future of video marketing is here and if you are not using it in your marketing strategy, you’re losing bookings. If you own or manage a hotel, resort, inn or bed & breakfast, stay with me to find out why you need video and how you can get your own. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . ..Okay, I want you to use your imagination. . Imagine you [...]

Video Content Marketing – For My Hospitality Property | Ep. #1632019-09-28T10:23:43-03:00

How to Handle Customer Complaints in Hospitality | Ep. #162

. . Have you ever had a guest standing in front of you complaining and not sure how to handle it? I’m going to share with you the type of quests that make them and 18 of the most common complaints. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . We all have our own personalities, motivations and quirks. The same can be said for the unhappy person standing in front of you [...]

How to Handle Customer Complaints in Hospitality | Ep. #1622019-09-17T08:25:08-03:00

How to Get Referrals for My Hospitality Property | Ep. #161

. . Asking for referrals can be hard! I’m going to share how to make it not only easier but a natural part of your life as a hotelier/innkeeper. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . As an independent hotel, resort, inn or bed and breakfast, a very effective way to grow your business is through referrals.  . Unfortunately, referrals do not happen effortlessly.  . Yes, you might get the odd [...]

How to Get Referrals for My Hospitality Property | Ep. #1612019-09-10T07:00:01-03:00

How Do I Create a Mailing List for My Property? | Ep. #159

. . Would you like the ability to tell everyone who checks out your property, every day, week, and month how great you are? You can do this and I’m going to explain how. Welcome to another edition of hospitality property school. I’m your instructor, Gerry MacPherson. . . I am going to be talking about emails and guest list building. . I have heard independent hotel, resort, inn and bed & breakfast owners say . "I'm just a small [...]

How Do I Create a Mailing List for My Property? | Ep. #1592019-08-27T06:41:05-03:00

Online Reputation Management for Your Hospitality Property | Ep. #158

. . You’re losing money if you have a bad online presence. In this post, I will share just how important your online presence is and how a good one can be the difference between a hugely successful property and one that is struggling. Welcome to another edition of hospitality property school. I’m your instructor, Gerry MacPherson. . . If this episode makes sense to you and you want to see more, subscribe to the channel and then hit the [...]

Online Reputation Management for Your Hospitality Property | Ep. #1582019-08-20T07:05:11-03:00

Referral Programs That Work & Using Them to Propel Bookings | Ep. #157

. . Are new customers knocking down your door to stay at your property? If not, I’m going to share a proven method to increase your bookings. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson. . . As a hospitality property owner or manager, you have to keep coming come up with imaginative ways to entice new guests, but as you know, this type of marketing can be expensive. . It is less expensive [...]

Referral Programs That Work & Using Them to Propel Bookings | Ep. #1572019-08-13T06:59:03-03:00

Is This Your Story?

. . Does this story sound familiar? Visit this post at Keystone HDC to see if this is your story? Welcome to another episode of hospitality property school. I am your instructor, Gerry MacPherson. . . After spending decades with hospitality property owners and managers I have heard similar stories to the one I am going to share with you. Can you relate? . A number of years back, I was approached by an acquaintance who was looking for some [...]

Is This Your Story?2019-08-06T05:29:26-03:00