Keystone HDC2018-12-22T13:23:34+00:00

Are You an Owner or Manager of a Hospitality Property?

 (A Hotel, Resort, Inn or Bed & Breakfast)


Have you ever asked yourself any of these questions?


“Who is my target market & how do I reach them?”

.“How can I encourage my guests to return?”

“How can I organise my business so I don’t have to be there 24/7?”

“How can I find and keep the right employees?”

“How does my hospitality property compare to my competition?


If the answer is Yes, to any of these questions,

Let Keystone Hospitality Development Consulting Help.


We are travel authorities, that have come together with decades of hotel, resort, inn and bed & breakfast visitation experience.

This knowledge has given us a unique insight into the wants, needs & requirements of individual and group travellers, as well as management and employees.


Amazing Course with Actionable Information

“I took this course as a way to research bed and breakfasts in general. Gerry’s course has a professional feel. He shares specific, thought out, to-the-point information – perfect for anyone seriously contemplating this business who wants to have a strong foundation before opening their doors. If you take a weekend and only focus on working through this course, you will feel like you just spent time at a quality business retreat/workshop. I know I did! I especially liked Gerry’s balance of personal life and business life too.

I highly recommend this course.”

by JayEm


“Awesome & helpful Videos!

By adopting the methods I learned from your videos, we have got more and more repeat customers and our room revenue is growing!”

Mike Lian

Knowledge is Gold

Whether you’re an aspiring or seasoned Hospitality Property Owner, ongoing training is essential for continued success.

These Training Tutorials are Designed to Help Increase Your Patronage & Profit.


Keystone Hospitality Development Training Tutorials

More Services to Grow Your Business

Hospitality Property Promo Videos

Promotional Videos are a must as a marketing tool for your hospitality property. We specialize in getting your hospitality property noticed.

Find out more

Your Social Media

Is your hospitality property benefiting from social media? We can help generate highly directed traffic to your website and expand your presence

Find out more

The Keystone HDC Bookstore

Successful hospitality property owners know ongoing research is not a luxury but a necessity. Visit our bookstore and enrich your mind.

Find out more

Instagram for Your Hotel or Bed and Breakfast | Ep. #135

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. . Visual content is said to be one of the most important components when it comes to marketing for business. Instagram is such a visual platform, it cuts through the clutter and could help your property speak for itself. I’m going to show you in seven steps, how your property can benefit from the platform. Welcome to another edition of hospitality [...]

Benefits of a Facebook Business Page| Ep. #134

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. . . With all the bad press from Facebook the last couple of years, should you bother including it in your marketing strategy? In today’s edition, I’ll give you the facts. Welcome to another edition of hospitality property school. I am your instructor, Gerry MacPherson . .   Facebook the home of family trip pictures, thoughts of the day [...]

LinkedIn – Does it Work? | Ep. #133

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. . Is it worth including LinkedIn in your properties marketing strategy? I will share benefits and tips for a LinkedIn Company Page to help you decide. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel [...]

18 Ways to Promote Your Bed & Breakfast or Hotel on YouTube | Ep. #132

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 .  . Statistics show that hotels, resorts, inns, and bed and breakfasts enjoy higher booking opportunities when using video marketing. I am going to share with you the advantages of using YouTube and how you can benefit. Welcome to another edition of hospitality property school. I’m your instructor Gerry MacPherson. . . As an independent hospitality property owner, you should understand the [...]

Important Bed and Breakfast Checklists | Ep. #131

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. . What are some ways I can consistently give my guests a great experience at my bed and breakfast? Today, I am going to look at ways to maintain your bed and breakfasts standards. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Using checklists are about the most foolproof way to [...]

Opening a Bed and Breakfast | Ep. #130

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. . Have you ever thought of opening a bed & breakfast? Do you know what is required to operate a bed & breakfast? In this edition, I am going to look what you should do to start your own bed and breakfast. Welcome to another edition of Hospitality Property School. I am your instructor, Gerry MacPherson. . . Does this sound like you? [...]

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