KHDC 070 – How to Market Your Hospitality Property Using Instagram

A recent study showed that only 30.8% of hospitality properties brands are using Instagram. Almost 71% are missing out. Why is this important? Welcome to another addition of hospitality property school. Today, I’m going talk about “How to Market Your Hospitality Property Using Instagram”.   The travel industry has always been visual and hospitality properties have always used images to entice guests. Hospitality properties have boasted about their location with images to inspire potential guests to book and entice [...]

KHDC 069 – Are Daily Deals Good for Hospitality Properties?

Studies show that some hospitality properties can turn a nice profit using daily deals, while others can’t. How does yours rate? Welcome to another addition of hospitality property school. Today, I’m going talk about “Are Daily Deals Good for Hospitality Properties”     In June of 2012, Rice University conducted a 1-year study tracking activity with daily deal websites. They found that travel and tourism did well, with 68% of participating businesses turning a profit using daily deals. What [...]

KHDC 068 – Marketing Research with Little Money

Knowing your market is imperative to a successful business but research can be expensive. Here are ways you can do on your own and without much money or training. Welcome to another addition of hospitality property school. Today, I’m going talk about how to conduct market research with little money.   When hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to time or financial [...]

KHDC 067 – Reports You Need for Your Revenue Management Strategy

Creating daily audit reports are necessary for the success of any hospitality property. So, which reports are the most important? Welcome to another addition of hospitality property school. Today, I’m going to take a look at the Reports You Need for Your Revenue Management Strategy        A healthy revenue management strategy requires daily upkeep. Many hospitality properties will conduct their reporting in the late evening when most of the check-have arrived and guests are tucked in for [...]

KHDC 066 – What is Revenue Management?

A guest room is a perishable product, for this reason, managing pricing and customer happiness remain the very important variables. Welcome to another addition of hospitality property school. Today, I’m going talk about “What is Revenue Management”     Why did you want to become a hospitality property owner?   The idea of becoming a hospitality property owner and greeting guests sounded appealing.   You were tired of the rat race and wanted to take control of your own destiny. [...]

KHDC 065 – How to Brand Your Hospitality Property

Your hospitality properties image will affect your bottom line. Here are the steps you need to develop your brand. Welcome to another addition of hospitality property school. Today, I’m going to talk about How to Brand Your Hospitality Property.       In the last podcast I talked about why you need to develop your brand. If you have not heard it, you can find it at keystonehospitalitydevelopment.com/khdc064   What Steps Should You Take To Develop Your Brand Story? [...]

KHDC 064 – How to Create a Brand That Builds Trust

One of the easiest ways to build a relationship with your guests is branding your hospitality property. Welcome to another addition of hospitality property school. Today, I’m going to talk about the Importance of Branding Your Hospitality Property.   Why is Branding Your Hospitality Property Important? One of the easiest ways to build a relationship between your hospitality property and customer is with a convincing brand. But what does it take to create a brand that creates trust?   [...]

KHDC 063 – How to Research for Your Hospitality Property Blog

You have a blog for your hospitality property; how to you find what to write about and where do you research? Welcome to another addition of hospitality property school. Today, I’m going to take a look how to research for your blog.        In our last podcast, we looked at finding topics to write about on your blog. If you missed it you can find it at: keystonehospitalitydevelopment.com/khdc062   Once you have found the topic, where do [...]

KHDC 062 – What to Write About in Your Hotel Blog

It is important to stay in contact with your guests with a blog - but what to write about? Welcome to another addition of hospitality property school. Today, I’m going to take a look at how to be an authority when writing.        In our last podcast, we looked at a few important factors to consider when writing a blog. Today I am going to look at what things or themes you should consider writing about when [...]

KHDC 061 – How to Write Quality Content for a Hospitality Property Blog

How to write quality content that will engage your customers and impression and inspire them to take action. Welcome to another addition of hospitality property school. Today, I’m going to take a look how to write quality content for a blog.      With the popularity and growth of online booking and businesses such as Airbnb, many hospitality property owners are realising that their competition is increasing daily and that the old traditional ways of marketing might not be enough. With [...]

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