Soap, health & hygiene have a huge impact in our world, yet the hotel industry is tossing million bars of soap every day. Welcome to another edition of Hospitality Property School. Today, I’m going to talk about recycling hotel soap.     You might be scratching your head thinking, “What did he just say?”   You understood correctly. Today I’m talking about recycling hotel soap.   Now, in this podcast, I’m going to do something a little different.   [...]

A property management system, the heart of a hospitality property, is a systematized process that manages the link between guests & services. Welcome to another edition of Hospitality Property School. Today I’m going to talk about Property Management Systems.     Your property management system or PMS, also known as a front desk system, is the heart of any hospitality property. It is the systematized mechanism that oversees and coordinates the relationship between the customer and your services. Without one, a hospitality property [...]

Do you know that your hospitality property can have the same success as a Hilton, Marriott or Four Seasons? Welcome to another addition of hospitality property school. Today, I’m excited to introduce you to the “Hospitality Property School Group”.   Your hospitality property can have the same success as Hilton, Marriott or Four Seasons. As successful as chains are today, they all started as one property. Stay until the end and I’ll tell you how.   Many hospitality property [...]

  Hospitality Property School continues to offer strategies to help Hotels, Resorts, Inns and Bed & Breakfasts increase their patronage & profit. Welcome to another addition of Hospitality Property School. Today, I’m going do something a little different. I am not going to have a normal podcast today because we at Keystone Hospitality Development Consulting are getting ready for a huge announcement next week.   Now, if have just stumbled on to this podcast for the first time and [...]

How to use Pinterest to display your hospitality properties personality, values and the best you have to offer. Welcome to another addition of hospitality property school. I am your instructor, Gerry MacPherson and today, I’m going talk about Using Pinterest for Your Hospitality Property   Pinterest was among the most popular social networks in 2015 with it increasing their user base by 97%.   So what is Pinterest and how does it work? Pinterest it is a collection of [...]

A recent study showed that only 30.8% of hospitality properties brands are using Instagram. Almost 71% are missing out. Why is this important? Welcome to another addition of hospitality property school. Today, I’m going talk about “How to Market Your Hospitality Property Using Instagram”.   The travel industry has always been visual and hospitality properties have always used images to entice guests. Hospitality properties have boasted about their location with images to inspire potential guests to book and entice [...]

Studies show that some hospitality properties can turn a nice profit using daily deals, while others can’t. How does yours rate? Welcome to another addition of hospitality property school. Today, I’m going talk about “Are Daily Deals Good for Hospitality Properties”     In June of 2012, Rice University conducted a 1-year study tracking activity with daily deal websites. They found that travel and tourism did well, with 68% of participating businesses turning a profit using daily deals. What [...]

Knowing your market is imperative to a successful business but research can be expensive. Here are ways you can do on your own and without much money or training. Welcome to another addition of hospitality property school. Today, I’m going talk about how to conduct market research with little money.   When hospitality properties develop an idea, whether it's a new service or a redesigned website, marketing research is often the first thing cut due to time or financial [...]

Creating daily audit reports are necessary for the success of any hospitality property. So, which reports are the most important? Welcome to another addition of hospitality property school. Today, I’m going to take a look at the Reports You Need for Your Revenue Management Strategy        A healthy revenue management strategy requires daily upkeep. Many hospitality properties will conduct their reporting in the late evening when most of the check-have arrived and guests are tucked in for [...]

A guest room is a perishable product, for this reason, managing pricing and customer happiness remain the very important variables. Welcome to another addition of hospitality property school. Today, I’m going talk about “What is Revenue Management”     Why did you want to become a hospitality property owner?   The idea of becoming a hospitality property owner and greeting guests sounded appealing.   You were tired of the rat race and wanted to take control of your own destiny. [...]

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