Are you an owner or manager of a hotel, resort or bed & breakfast?
Have you ever asked yourself any of these questions?
“How can I get more guests?”
“How can I encourage my guests to return?”
“How can I organise my business so I don’t have to be there 24/7?”
“How can I find and keep the right employees?”
“How can I market so I reach my target clientele?”
“How does my hospitality property compare to my competition?
If the answer is Yes, let Keystone Hospitality Development Consulting help.
We are travel authorities, that have come together with decades of hotel, resort and bed & breakfast visitation experience. This knowledge has given us a unique insight into the wants, needs and requirements of individual and group travellers, as well as management and employees.
“How to Improve your Independent Hotel or Bed & Breakfasts Success”
FREE 5 Part Series Tutorial Series
(find out more)
Learn techniques to help improve the quality of your business, customer service and marketing.
Amazing Course With Actionable Information
I took this course as a way to research bed and breakfasts in general. Gerry’s course has a professional feel. He shares specific, thought out, to-the-point information – perfect for anyone seriously contemplating this business who wants to have a strong foundation before opening their doors. If you take a weekend and only focus on working through this course, you will feel like you just spent time at a quality business retreat/workshop. I know I did! I especially liked Gerry’s balance of personal life and business life too.
I highly recommend this course.
Knowledge is Gold
Whether you’re an aspiring or seasoned Independent Hotel or Bed & Breakfast owner, ongoing training is essential for continued success.
Review the Training Tutorials below to find the best suited for your needs.
More Services to Grow Your Business
Property Promotional Video
Promotional Videos are a must as a marketing tool for websites, social media, promotional events & YouTube
A necessary tool to generate highly directed traffic to your website and expand your properties presence
We will analyse your website & social media presence to ensure you’re getting “Bang for Your Buck”
The Keystone HDC Bookstore
To be a successful entrepreneur, ongoing research is not a luxury but a necessity. It pays to make time to enrich your mind.
Keystone HDC Blog
Have you ever wondered about what hotel amenities your competition offers that your guests would love? Welcome to another addition of hospitality property school. Today, I am going to be talking about hotel amenities that will improve your guest experience. We at Keystone HDC sat down and compiled a list of items we feel every independent hotel, resort, inn and [...]
“Why do we need surveys, I know what my guests like.” A statement by hospitality property owners who do not know what their guest like. Welcome to another addition of hospitality property school. Today, I am going to be talking about hospitality property surveys. “Why do we need surveys, I know what my guests like.” I would [...]
Many hospitality properties are using newsletters as an inexpensive way to market their rate specials, packages, services & local events. Welcome to another addition of hospitality property school. I am your instructor and today I am going to talk about the benefits of a property newsletters. In today’s market, it is important for any independent hotel, resort, inn or bed [...]
Do you like getting extra free stuff like a complimentary dessert at a restaurant or a discounted entrance fee to an attraction? This is the science behind Customer Giveaways. Welcome to another addition of hospitality property school. Today, we are going to talk about customer giveaways. When a business goes over and above to give its customer, its [...]
They are visual-sharing social networking sites where you can upload photos and images for other people to see. What is the difference between Pinterest & Instagram? Welcome to another addition of hospitality property school. Today we are going to talk about Pinterest & Instagram and which is the better platform to use to market your hospitality property. The first thing we [...]
Why should you create a LinkedIn page? To post updates, including what makes your hospitality property unique & to attract followers. Welcome to another addition of hospitality property school. Today we are going to talk about LinkedIn for business. Many hospitality property owners and managers, (hotels, inns, resorts and bed & breakfast) I have spoken with, feel that LinkedIn is a [...]
Twitter is a powerful tool that can greatly benefit your hospitality properties brand by reaching out to your followers & providing enormous public relations. Welcome to another addition of hospitality property school. Today we are going to talk about how Market Successfully on Twitter. So with many social media options available why should you consider Twitter as a marketing option? [...]
Hospitality properties can benefit from a Facebook presence. It’s a great opportunity to drive visitors to your website & increase bookings. Welcome to another addition of hospitality property school. Today we are going to talk about the benefits of Facebook for business marketing. Facebook the home of family trip pictures, thoughts of the day and salsa recipes. A great place to snoop. [...]
The range of benefits YouTube can bring a business is amazing. This is why you need this video platform to promote your Hospitality Property. Welcome to another addition of hospitality property school. Today we are going to talk about Marketing on YouTube Before I start though I would bring you up to speed on a change with our podcasting schedule. [...]
Create a Successful Blog for Your Property, build trust with your audience, and increase your customer base & profit. Welcome to another addition of hospitality property school. Today we are going to talk about how to create a successful blog. In the last episode, I shared with you 16 reasons why you should blog. Today, I’m going to spend a [...]
To be successful, a hospitality property owner needs a blogging strategy that allows time to create high-quality content that shows them as an expert & leader. Welcome to another addition of hospitality property school. Today we are going to talk about how to create a successful blog. It has been well over a decade since blogging take on a life [...]
There are four key components you should consider when you want to improve your visual branding for social media success. Welcome to another addition of hospitality property school. I’m your host Gerry MacPherson and in our last session talked about choosing your visual branding. Today, we are going to continue our discussion about choosing your visual branding. In the last [...]